He loved to look at them, write with them and engrave them so much that changed his career path in his 40s and became a typefounder and printer. Baskerville was the big winner, the “typeface of truth” in Beirut’s words.īaskerville was a man who loved letters. Actually, Baskerville the man was only briefly mentioned by Beirut, who was summarizing a series of posts in the New York Times Opinionator blog by writer and filmmaker Errol Morris which attempted to ascertain whether there are “certain fonts that compel a belief that the sentences they are written in are true?” To ascertain an answer to this question, Morris devised a quiz which implicitly compared the Baskerville, Computer Modern, Georgia, Helvetica, Comic Sans, and Trebuchet fonts as to the credulity of their passages. It was hot (or humid, actually) and I really didn’t want to get off the couch, so I dug a bit deeper into the subject of the article: the enduring influence of the font invented by John Baskerville (1706-1775). I read a really interesting article entitled the “The Typeface of Truth” by Michael Beirut yesterday that set me off on a typographical odyssey.
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